Nonprofits

GSP represents nonprofit organizations in animal protection and plant-based living, work Rick keeps in line with how he lives.

“I live and work my passions 24/7 thus it’s important that my public relations practice be in alignment with my core values.”

Rick Scott, SoCal VegFest, 2019

Switch4Good

Switch4Good

The evidence-based nonprofit founded by Olympic silver medalist Dotsie Bausch to advocate for a dairy-free world and plant-based living.

switch4good.org

What Rick did

  1. May 2023

    Media contact on the announcement of “Let The Plant-based Games Begin: Optimizing Athletic Performance with Plant-based Nutrition”, the playbook written in collaboration with the International Olympic Committee’s Sustainability Department.

    The release, on switch4good.org
  2. August 2023

    Media contact on the release backing the ADD SOY Act, the bipartisan bill to put a dairy-free option on the school lunch line.

    The release, on EIN Presswire
  3. August 2023

    Media contact on the playbook’s publication, “Game on!”.

    The release, on switch4good.org
  4. August 2023

    Media contact on the launch of KiDS, the Kids and Dairy Symptoms program for healthcare professionals and parents.

    The release, on EIN Presswire
  5. October 2023

    Media contact on the Killer Milk billboard campaign.

    The release, on switch4good.org
  6. 2019 to 2020

    Guest columns for switch4good.org as the Vegan Hockey Player, on protein, vitamin D, inflammation, arthritis, soy and bone health.

    One of the columns
  7. Ongoing

    Booking contact for Dotsie Bausch’s speaking engagements.

    dotsiebauschusa.com
In Defense of Animals

In Defense of Animals

The international animal protection organization founded in 1983, headquartered in San Rafael, California.

idausa.org

What Rick did

  1. September 2023

    Co-wrote the organization’s own account of its 40th Anniversary Guiding Stars Gala in Malibu, where the evening’s honoree was Moby.

    The story, on idausa.org
  2. February 2024

    CoverageLos Angeles Magazine on elephant deaths at the L.A. Zoo and the sanctuary campaign, with In Defense of Animals’ elephant consultant quoted throughout.

    The feature, on lamag.com
National Animal Rights Day

National Animal Rights Day

The annual day of remembrance and celebration for animals, held on the first Sunday of June and in Los Angeles since 2013, a project of Our Planet. Theirs Too.

thenard.org

What Rick did

  1. Said in May 2024

    In Rick’s wordsHired as the publicist for National Animal Rights Day, in Rick’s own words.

    The Action Hour interview, UnchainedTV
  2. 2021 to 2022

    In Rick’s wordsListed among the clients of Vibrant NRG, the purpose-driven PR and marketing boutique Rick co-founded.

    Vibrant NRG’s client list, archived
Million Dollar Vegan

Million Dollar Vegan

The global nonprofit that offered the Pope one million dollars to go vegan for Lent and delivered one million free meals during the pandemic, now Generation Vegan.

genv.org

What Rick did

  1. December 2020

    In Rick’s wordsHandled Million Dollar Vegan’s US public relations through Vibrant NRG and wrote its first US release, “Take Pandemics Off The Menu”, on the one-million-meals program.

    Vibrant NRG, December 2020, archived
  2. 15 December 2020

    In Rick’s wordsThe release itself, as published on Vibrant NRG.

    The release, archived

The Music Company

The 501(c)(3) incubator for the San Diego music scene: affordable studios, workshops, jam sessions and the Beach Break Sessions, in Pacific Beach.

tmcmusic.org

What Rick did

  1. March 2025

    In Rick’s wordsThe announcement of Music Matters, The Music Company’s second-anniversary benefit concert at AleSmith’s Barrel Room, carried to Rick’s own audience in full.

    The announcement, on Rick’s Facebook
  2. September 2025

    In Rick’s wordsConnects touring artists, DJs and speakers to the studio’s Beach Break Sessions, Audio Espresso sessions, master classes and the Music Matters SD podcast.

    Rick’s post, on Facebook

To talk about publicity for an organization, write to rick@greatscottpr.com.