Why do I need PR?
You poured your heart and soul into making your album — now it’s time to make sure people hear it. A successful music marketing campaign typically includes:
FAQ
The questions artists ask before they hire a publicist, answered. Each one has its own page.
What exactly does a publicist do?
A publicist creates and executes a strategic PR campaign designed to publicize your album and elevate your visibility. This includes:
I’m not sure that I have a budget to hire a publicist. Do I really need one?
If you don’t already have a massive built-in audience, hiring a publicist is one of the most effective ways to break through the noise. Media outlets receive hundreds of pitches and new albums every week. Without a respected publicist advocating for you, your chances of securing meaningful coverage are extremely limited.
I’m only releasing a single now. Do I still need a publicist?
Yes. While a single press release isn’t a full PR campaign, it does generate awareness and media coverage. A well-crafted press release can also serve as:
How do publicists get paid? When should I start?
Publicists typically work on a monthly retainer. In niche markets, PR campaigns generally range from $500 to $2,500 per month, with a standard three-month minimum. Ideally, campaigns begin 2–3 months before your album release.
Why should I hire Rick Scott of Great Scott P.R.oductions?
Now in his 36th year in PR, Rick has represented some of the biggest and brightest names across a wide spectrum of genres. His clients include GRAMMY® winners and nominees, Rock & Roll Hall of Famers, Billboard chart-toppers, legends, icons, and rising artists. He also brings extensive experience handling PR for major music festivals and cruises.
What we do, and what it costs
- PR campaignsIn niche markets, PR campaigns generally range from $500 to $2,500 per month, with a standard three-month minimum
- Standalone single announcements$500
For PR campaign options and fees, contact Rick at 310.714.0248 or rick@greatscottpr.com.