How do publicists get paid? When should I start?

Publicists typically work on a monthly retainer. In niche markets, PR campaigns generally range from $500 to $2,500 per month, with a standard three-month minimum. Ideally, campaigns begin 2–3 months before your album release.

For standalone single announcements, the fee is $500, and the press release should be written and distributed close to the release date.