What we do
PR campaigns
Publicists typically work on a monthly retainer. In niche markets, PR campaigns generally range from $500 to $2,500 per month, with a standard three-month minimum. Ideally, campaigns begin 2–3 months before your album release.
The terms
- Monthly retainer
- $500 to $2,500
- Minimum
- 3 months
- When to start
- 2–3 months before your album release
What a campaign includes
A publicist creates and executes a strategic PR campaign designed to publicize your album and elevate your visibility. This includes:
In short: a publicist tells your story in a way that gets attention — and results.
- Targeting music and entertainment trades, consumer media, lifestyle outlets, and genre-specific markets (jazz, R&B, new age, world music, Americana, etc.)
- Writing and distributing press releases to print, broadcast, and online media
- Curating a custom media target list and servicing your album to those outlets
- Pitching for features, interviews, reviews, premieres, broadcast performances, and roundup inclusion
- Acting as your media spokesperson when needed
- Handling media inquiries and scheduling interviews
- Pursuing tour publicity to support your concert dates
- Consulting on PR, marketing, promotions, social media, and branding
- Gathering and delivering press clippings of all secured coverage
Why should I hire Rick Scott of Great Scott P.R.oductions?
Now in his 36th year in PR, Rick has represented some of the biggest and brightest names across a wide spectrum of genres. His clients include GRAMMY® winners and nominees, Rock & Roll Hall of Famers, Billboard chart-toppers, legends, icons, and rising artists. He also brings extensive experience handling PR for major music festivals and cruises.
Also
Releasing one single rather than an album? Standalone single announcements are $500.
Start a campaign. rick@greatscottpr.com