What exactly does a publicist do?

A publicist creates and executes a strategic PR campaign designed to publicize your album and elevate your visibility. This includes:

• Targeting music and entertainment trades, consumer media, lifestyle outlets, and genre-specific markets (jazz, R&B, new age, world music, Americana, etc.)
• Writing and distributing press releases to print, broadcast, and online media
• Curating a custom media target list and servicing your album to those outlets
• Pitching for features, interviews, reviews, premieres, broadcast performances, and roundup inclusion
• Acting as your media spokesperson when needed
• Handling media inquiries and scheduling interviews
• Pursuing tour publicity to support your concert dates
• Consulting on PR, marketing, promotions, social media, and branding
• Gathering and delivering press clippings of all secured coverage

In short: a publicist tells your story in a way that gets attention — and results.