I’m only releasing a single now. Do I still need a publicist?

Yes. While a single press release isn’t a full PR campaign, it does generate awareness and media coverage. A well-crafted press release can also serve as:

• A one-sheet for radio promotion
• Website and social media content
• A newsletter announcement to your fanbase
• An artist bio, especially for emerging artists

For many artists, a press release is the first step in building a consistent media presence.